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Classique First

Blog / News Site | Content Editing | Content Services | Content Writing | Web Design
Classical music blog created for Le Bureau Export.
Check it out on the Internet Archive

After making several successful event sites during my time at Le Bureau Export — the French music export office, since folded into the Centre National de la Musique — I was given the chance to revamp their very outdated classical music news site.

Classique First! was rebuilt to follow French classical musicians abroad, in English, for an international audience. The site featured industry news, artist profiles, and concert listings.

I built the website in WordPress with the help of our team’s IT manager, created the information architecture and taxonomy plan, developed the content strategy, and then ran it as editor-in-chief once it went live.

The real work was the rhythm. A news site is only as good as its last week, so alongside everything else on my desk, Classique First! got an hour or two every day: new articles, updated artist pages, upcoming concerts, and the small, constant maintenance that keeps a site looking alive.

Project Highlights

WordPress website with premium theme customized to client’s visual identity
Dynamic content section on home page automatically showing visitors latest news

Editor in chief: wrote, edited, and published all of the site’s news coverage

Event calendar & searchable database of artists

Newsletter signup form

Gallery

ClassiqueFirst artist search
News page on ClassiqueFirst
Single article on classical music industry blog

Testimonials

"Alesa joined Urbansider at the very beginning of the project and immediately made her mark: a true talent for words and web writing, a thorough understanding of editorial issues, and a great rigor in her work. She now orchestrates all components of content mangement on the platform - writing and publishing of articles, coordinating the community of contributors, editorial planning - with a high level of professionalism. I am infinitely grateful to her for everything that she has brought to Urbansider."

– Guillaume Labendzki, fondateur Urbansider

"I am quite taken by the copy, thank you for the good work. It feels so great to be in good hands, to have someone get what's in your brain and put it in words beautifully; I am very grateful."

– Géraldine Zanaska, Founder Compass Music & Lighthouse

"We needed a brand new website to better promote our rock band. Alesa knew how to quickly optimize the presentation of our site by giving a professional look all while staying faithfaul to the identity of our project."

– (translated from French) Matt Brauns, lead singer of the band Seven Ages