Select Page

Home » Projects » Copywriting & Content Management for Lighthouse

Copywriting & Content Management for Lighthouse

Content Editing | Content Services | Content Writing
Article written for Paris travel blog and city guide.
CHECK OUT THE PLATFORM
Former colleague and founder of Compass Music consultancy, Géraldine Zanaska, asked for my help to launch her music export platform, Lighthouse.

Initially brought aboard as a copywriter, I’m now creating and coordinating the content for Lighthouse’s music industry blog, The Logbook; editing our free international development newsletter, The Beacon; and managing Compass Music’s social media accounts.

I’ve also worked alongside the platform’s web developper to improve the overall web design and UX.

Project Highlights

Content design & management for music export resource center & Knowledge Base
Development of temporary landing page, including web design & all content using HubSpot CMS
Copywriting for static pages on the platform & email marketing
UX writing to guide & accompany the user through their journey on the platform
Creation of product demo video

Product Demo

Testimonials

"Alesa joined Urbansider at the very beginning of the project and immediately made her mark: a true talent for words and web writing, a thorough understanding of editorial issues, and a great rigor in her work. She now orchestrates all components of content mangement on the platform - writing and publishing of articles, coordinating the community of contributors, editorial planning - with a high level of professionalism. I am infinitely grateful to her for everything that she has brought to Urbansider."

– Guillaume Labendzki, fondateur Urbansider

"I am quite taken by the copy, thank you for the good work. It feels so great to be in good hands, to have someone get what's in your brain and put it in words beautifully; I am very grateful."

– Géraldine Zanaska, Founder Compass Music & Lighthouse

"We needed a brand new website to better promote our rock band. Alesa knew how to quickly optimize the presentation of our site by giving a professional look all while staying faithfaul to the identity of our project."

– (translated from French) Matt Brauns, lead singer of the band Seven Ages