After first being invited to do a takeover on their Instagram account, I spoke with Urbansider’s founder about their forthcoming Paris city guide website. It turned out they were in need of someone to write, edit, and manage all the content in English.
It was a natural fit ! I’ve now been working with them for over three years masterminding their content on both social media and on Urbansider.com, which launched in January 2019.
My mission has evolved a lot since then, and now along with editing and writing articles about Parisian life and coordinating a team of freelance writers (and managing the content budget), I’m also working on a complete redo of the website including an extensive SEO overhaul in collaboration with a local Paris SEO agency.
"I am quite taken by the copy, thank you for the good work. It feels so great to be in good hands, to have someone get what's in your brain and put it in words beautifully; I am very grateful."
– Géraldine Zanaska, Founder Compass Music & Lighthouse