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News site, blog – Classique First!

WordPress website hosted on client’s server. Responsive, collaborative news site with corresponding bi-monthly newsletter.

Extensive adaptations to selected WordPress theme to meet the needs of the classical music team, notably the possibility to separate articles by language, the incorporation of a filterable portfolio of artists covered, a list of concert dates, and the modification of user roles.

Design of associated newsletter template, using RSS stream to automatically pull content from website into newsletters. Management of newsletter emailings including: scheduling and sending of newsletters, analyzing email performance (open, click, and unsubscribe rates), content optimization.

See the site!

Classique First

*Please note, website has not been updated since leaving my post in September 2017. The company transitioned to a new website.