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Want a website but not sure where to start?

 

1. See what others are doing

Start by looking at your competitor’s sites and at the websites of other brands, companies, or artists that inspire you.

What do you like and dislike about their sites?
Do you like a vertical menu? How about a fullscreen header? Maybe you don’t care for one page sites…

 

2. Keep your target audience in mind

You probably defined your marketing personas when creating your business or developing your activity, now you need to think about their expectations and needs when it comes to a website.

What sites do they visit most?
Do they do everything on their smartphone or are they more likely to use a laptop or desktop computer?
Be sure to keep all this in mind for the next step!

 

3. List out your needs

Before deciding what type of website you want, thoroughly review your needs. 

Do you just need a sort of virtual business card? A simple static page might suffice with a background image, your logo, a short description of your activity and your contact information (or buttons to direct users to your social media pages).

Or maybe you want to communicate more information to your audience? A multi-page, easily-updatable WordPress site might be for you, letting you add detailed descriptions of your activities, an “about us” page, or even a blog.

Perhaps you want to add an audio or video player or maybe even on online store?

 

4. Really think about your content!

Content is king! A pretty website is great and all, but what’s the point if it’s empty?  A site is just another communication channel for speaking directly to your audience – what do you want to tell them and how?

Carefully consider the written and visual content that you want on your website as well as the organization and time needed to create and publish this content!

What tone do you want to use to speak to your target audience? Is your brand or business fun, serious, stylish, luxurious, more traditional…? This should be reflected in both the content and the design of your website.
Will you need to update your website’s conten often?
Don’t underestimate the time it takes to create high-quality dynamic content!

 

5. Contact me!

Now that you know what you need, it’s time to get started!

I can help you make a single page site, a website with several pages, or even a multi-user website, all on WordPress.

 

Already have an online presence that you'd like to improve?

 

1. Check the contents of your website to make sure that they are up-to-date and of good quality 

Review your visual and written content to see what needs to be updated.

Your special Christmas promotion should not be on your home page in July!
Be sure to check your contact information! Are your address, telephone number and email address all correct?
Make sure you’re not using pixelated or outdated photos – this gives a very bad first impression. 

2. Make Google aware of your site

If you have a brick and mortar location, make an account with Google My Business.

This will make your store, restaurant or office visible on Google Maps and can also help with the ranking of your website.
You can also request client reviews and/or respond to reviews that appear on Google.

There is of course a whole host of SEO work that you can do to optimize your site and improve its ranking.

Think about the keywords important to your industry and to your potential clients.
Entire books and courses are dedicated to SEO, but here’s a good place to get you started : Moz – Beginner’s Guide to SEO.

If you really want to boost your rankings and drive more traffic to your site, think about starting a blog.

In addition to helping with the SEO of your site, a blog allows you to position yourself as an expert in your field, in hopes of becoming a point of reference for anyone interested in learning more about your specific activity.

NOTE: This is not for everyone! You must have the time and the manpower to start a blog and keep the articles flowing. Maintaining a blog with fresh, pertinent, high-quality content takes time!

3. Improve your social media

On Facebook, change your cover photo every 3-4 months.

Use your logo as your profile picture for all of your social media profiles. 

This way your logo will appear in newsfeeds every time you like, comment, tweet, etc. 

Create a community around your brand/get engaged with existing communities in your niche. 

Comment, like, and be generally active and engaged WITHOUT PROMOTING YOUR BUSINESS! Create real ties to the community and the clients will follow!

 

USE HIGH-QUALITY IMAGES!!!!! (yes, it’s that important!)

Your images should not be pixelated!
To create graphics, please don’t use Microsoft Word or Paint! There are tons of great (often free) tools that you can use to create high-quality visuals. If you don’t know where to start, check out Canva, Stencil, Lumen5.
Adapt your contents to each platform. Your Facebook banners should be a different size than your Twitter banner, etc.

4. Contact me!

If you’d like some help developing your content strategy, creating visual content, re-writing or translating your written content, let me know!

 

Want to know more about me?

 

An American living in France for more than 4 years now, I want to use everything that I’ve learned working in web marketing, content management, and digital communications to help artists and small businesses to better communicate with their audience online.

Whether it’s to implement an email marketing strategy, manage and translate content for international audiences, develop a content strategy for social media, or create a complex multi-user WordPress site, I can help you add a level of professionalism to your digital communications and find solutions to increase and improve your online presence. 

Want some examples?

Ready to get started?